Normal 0 false false false EN-US X-NONE X-NONE Today I had the pleasure of interviewing the Director of Marketing Communications for The Setai, Miami Beach, Portia Holt. She has overseen the communication and marketing for the Setai Miami Beach for over 5 years now and has agreed to speak with me and answer some ofContinue reading “Interview With Portia Holt”
Category Archives: Uncategorized
Filters and you in Tableau
Gathering enough data to make strategic business decisions is only step 1 of the process, once you have gathered the data, it is important to know what to do and how to decode it and be useful to you or your managers. Data can be broken down into multiple files, you could use excel, flatContinue reading “Filters and you in Tableau”
Brand Responsibility
As a brand, you are oftentimes seen as an authority figure in your industry, especially as a top tier brand in that current market. Depending on your brand equity, consumers look to you as a viable source of trust, reputation, and experience in that particular industry. When this happens, many brands can use their brandContinue reading “Brand Responsibility”
Data you are collecting
Using Tableau is a great way to organize data you have and create an impactful presentation for your business and your team members. You can introduce different sources of data and join them together to create charts that visually represent patterns and relationships between one set of data and another. You can also make specificContinue reading “Data you are collecting”
Extending your brand
You may be thinking of entering new markets or maybe even starting a new business. While those are some great ideas, it is also smart to think about extending your brand if you already have one established. Many brands do this as a way of tapping into new markets that are similar to their best-sellingContinue reading “Extending your brand”
How organized is your data?
No matter the business you have it is always important to keep track of all your orders, customers, shipments, revenue, etc. Having a place to store important information like those listed above can be the difference in a business that becomes successful and business that closes within the first few months. Depending on how bigContinue reading “How organized is your data?”
Making the switch to E-commerce
As our world advances, we find newer and smarter ways to connect with our audience to get our brand’s message across. Back in the day brick and mortar stores were the only way of selling a product and introducing it to your target audience. Fast forward to the 21st century and that is just simplyContinue reading “Making the switch to E-commerce”
Are you breaking even?
Making money and sales in your newly started business can sound like you made it… but did you? It’s not all about how much money you are seeing coming into the business, but how much is coming in that is allowing you to cover your fixed costs. In business you want to at least breakContinue reading “Are you breaking even?”
Your brand is important
Should you focus on sales or branding? That’s the biggest question you’ll come across when starting your new business. I can confidently say it’s both! BUT I do believe branding is HUGE importance, and something I choose to put a lot of effort and emphasis on no matter the industry. May times businesses are soContinue reading “Your brand is important”
Where to sell your product
When it comes to starting a new business, good marketing is something you want to invest in, but aside from that, if you choose to sell your products in multiple retail stores it is crucial to find out which are the best stores to do business with and which you should stop doing business withContinue reading “Where to sell your product”
