I got into social media because of the creative freedom you get from the unique and creative content one gets to create. When I first started, I was just a social media coordinator, and please don’t assume that is an easy task, there is still a lot of planning and strategy that goes into it. As I moved up in the industry I started to work with many different brands and companies managing their social media platforms, creating content, attending photoshoots, and developing strategies that would increase the metrics that these brands were measuring.
At first, I was just having fun building awareness and making fun and awesome content that their audience could relate to. I had no idea there was so much that went on in the background for just one amazing post or even a viral one. Many businesses think social media is at the bottom of the priority list when in reality it is a crucial part of digital marketing.
Social media is a great tool to spread awareness, weather its awareness for a new campaign, project, product, and service or internal awareness to company realities like-new standards or important information a company wants to bring awareness about like COVID-19.
Alright, so you want to start implementing a social media strategy for your brand, awesome! Where should you begin?
Set your goals and objectives
Your goals and objectives are super important when it comes to social media. You need to know why you want to start implementing social media, for what purpose, and how you will go about it.
Conduct an audit
Figuring out who your audience is, what your competition is doing, what’s doing good, what’s not doing good currently are all crucial to figuring out what the next steps are. You need to dive into your current social media channels and figure out what’s happening on the back end and what kind of content is doing the best.
If you don’t know how much you can invest in this new project, how will you know what you need and how much of it you would need? Creating a simple budgeting plan for your essentials will guide you in the right direction when selecting analytics tools, hiring new employees, charging for content, hiring photographers and setting up paid ads and promotions. A quick budget sheet will make life simpler and make you more cost-effective!
Plan your content and get organized!
Here is where the fun happens! Start creating content and organizing yourself. I can’t tell you how many times I was looking for pictures and writing posts at the last minute because I didn’t have a place to store everything. It was cutting down my time and energy! I suggest using online social media planners and scheduling tools to make your life easier. Not only will this help you get organized but if you are handling more accounts than one this will help you manage everything all in one spot. I like to use Agora Pulse for all my accounts, its super organized, easy to use, and lets me schedule posts and reply to comments on the spot! Sweet!
These 4 steps I highlighted above can be used for your most basic social media strategy, it’s a great first step for those of you starting out and just getting the hang of things.
If you want to go deeper into the world of social media and learn the extra steps to make your social media strategy more detailed and even better, make sure to read my next blog, A deeper inside look on Social Media on Sunday!
For now, feel free to check out my last blog on native advertising
See you next Sunday!